Executive Summary

Date: Sunday, December 9, 2007
Time: 6:00 PM
Place: Kitchen

I had to do a marketing plan on Alli. So my final posts, I'll put up what I composed.

Executive Summary
1.0 Executive Summary
GlaxoSmithKlline will continue its commitment to improving the quality of human life through the introduction of the first FDA approved, over the counter weight loss supplement Alli.
Alli different than most competitors due to two complementing concepts:
1. A proven effective and safe supplement.
2. A comprehensive, customized support program..
Overweight issues and obesity is a growing problem in the United States.
Alli is not just another weight loss product. It is part of a weight loss program for overweight people, not for everyone looking for a quick fix. Alli requires a commitment to living your life a new way as you learn to change your eating and activity habit