Date: Saturday, November 15, 2007
Time: 5:00 PM
Place: Kitchen
3.6.1 Branding
Alli is our brand name. Alli represents our mission of developing a partnership with our customers. We will provide not only an effective supplement, but a comprehensive support system.
In addition to our name, our logo reflects the architectural quality of the work that we do. Our products are more than just decoration; they enhance and reflect the home itself.
Marketing Mix
4.0 Marketing Mix
In brief, our marketing mix is comprised of these approaches to product, pricing, distribution, advertising and promotion.
Product—In developing the packaging, we will lever on consumer’s sensory perceptions. Package design is essential to showing that Alli is a support system. Consumers can attach an emotional bond to the product. Our goal is to humanize our product. The white tray holding the product
and the supplementary are easily viewed through the lid that’s transparent. Consumers can see themselves and create an identity.
The four color brand mark is clearly seen on the bottle’s white label. These four colors correspond to four emotions necessary for success in using Alli: What is Alli? How does Alli work? What is the Alli plan? Are you ready?
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