HW

Date: Saturday, Octoebr 18, 2008
Time: 11PM
Place: Kitchen

Week 6 HW pg 372 Taking it to the Net

1. At the bottom of the web page there is a like to several customer service options. There is a link to frequently asked questions. Also you have the option to call 1-800-806-6453 (5am - 10pm PT, 7 days a week), to chat online, one-to-one with a live Customer Service Agent you click a link between 7am - 3:50pm PT Monday - Friday or click the link to email and hear back within 1-2 business days
2. One group of stakeholders, the community, strengthens their relationship with Nike through ninemillion.org. Nike has a link on its website to show its affiliation with this UN Refugee Agency led campaign to raise awareness and funds for education and sport programs for refugee youth.
3. Nike’s website is segmented into different target markets (by gender, by sport, children vs. adults, and bargain shoppers). Each target market has its own link to a different webpage tailored to the particular group.
4. Nike invites customer comments. They have a department just for that “consumer services.” Consumer services offers three options to contact- mail, email, or telephone. This shows that Nike is aware that building positive relationships is key to their business success. They are able to adapt quickly to customers needs.